Cash Collected
Successful live payments, net of refunds
HTLCHECKINGLast 30 daysWaiting for first verified updateUpdated —
Wins this period
Connect HighLevel to see the customer wins created in this period.
Live source results will appear here as connections become available.
New Leads
Appointments Set
Deals Won
Tracked Cash
Milestones
Unlocked in this last 30 days window
The first verified milestone will appear here.
Every $1 of ads
Ad spend not connected · GHL not connected
What a customer costs
Where leads go
This last 30 days window · current stage position, not historical ever-pitched tracking
New Leads—
not connectedAppointments Set—
not connectedShowed Up—
not connectedPitched—
not connectedDeals Won—
not connectedWatchlist
No-Shows
Show Rate
Connection Rate
Answer Rate
Cost per Lead
Cost per Appointment
Visitors
Call Clicks
Awaiting outcome—Past scheduled start; showroom outcome still unmarked in GHL
All metricsFull source detail, pipeline, leak watch, and connections
Cash Collected
Average Cash Payment
Won Deals
Won Revenue
Pipeline ROAS
Cash ROAS
New Leads
Appointments Set
Showed Up
Pitched
Awaiting outcome
Show Rate
No-Shows
Close Rate
Calls
Outbound Calls
Inbound Calls
Connection Rate
Answer Rate
Ad Spend
Cost per Lead
Cost per Appointment
Visitors
Lead Form Conversion
Call Clicks
Available Install Slots
Company financials
GHL payments provide cash collected only. Add manual monthly totals for total sales and expenses.
Total Sales
Cash Collected
Total Expenses
Pipeline snapshot
| Stage | Count | Value |
|---|---|---|
| Pipeline not connected | ||
Top website pages
| Page | Views | Users |
|---|---|---|
| Website not connected | ||
Leak watch
Leak watch not connected
Metric notes
- Connection Rate
- Answered outbound calls ÷ eligible attempts (completed, busy, no-answer, failed, voicemail); an answered call reports callStatus=completed; pending and canceled are excluded.
- Answer Rate
- Answered inbound calls ÷ eligible attempts (completed, busy, no-answer, failed, voicemail); an answered call reports callStatus=completed; pending and canceled are excluded.
- Outbound Calls
- Unique validated GHL Call messages with outbound direction added in the selected window — all outcomes count directionally, including pending and canceled.
- Inbound Calls
- Unique validated GHL Call messages with inbound direction added in the selected window — all outcomes count directionally, including pending and canceled.